Hi Brides! We have missed you and are so excited to see all of your beautiful faces! That being said, we have two options for you! We can offer you a virtual appointment as we have been doing during our time of being closed to the public OR we can schedule you for the upcoming weeks to actually try on gowns with us! We will continue our sample sale of the WHOLE STORE for the time being, so we will have a bunch of amazing deals! Please note *AT THIS TIME, WE ARE NOT ACCEPTING ANY MADE TO ORDER GOWN PURCHASES. We are only sample selling right now. Thank you for understanding! You can check out all of our awesome sample deals on our "SAMPLE SALE" tab.


To help keep in guidelines with safety practices, our in-store appointments will look a little bit different! Here are some of the policies we are creating for your protection and the safety of out bridal consultants: 


  • Only ONE other guest is allowed with you, no exceptions.

    • This one guest will help you into the dress if you prefer assistance, and they are free to use our gown clips to adjust the dress to show you what it would look like tightened to your size if needed - our consultants will not be able to go into the dressing room with you and will be adhering to the 6ft social distance guidelines as much as possible.

  • In this time, we do ask that our in-store appointments are serious inquiries only, so we will be charging a non-refundable $30 appointment fee paid before the time of appointment. If the bride purchases a dress, this $30 will go towards the price of her dress.

  • Since we are sampling out our gowns, we will ask that you list the gowns (5 max) that you would like to see before your appointment and the remaining gowns in the store will not be available to browse through during your in-store appointment, so take your time looking through them online and let us know if you have any questions about them.

We know this is a lot to read through so please do not hesitate to ask any questions. If you feel more comfortable continuing with a virtual appointment and avoid actually going into the store we would be happy to give you a thorough facetime appointment and ship your dress to you.


Tuesday-Saturday: 10am-5pm (by appointment only)

Sunday-Monday: closed


2018 11th Ave S

Birmingham, AL 35205